Privacy Policy

Last updated: 1 October 2026

Kylie Bleu respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how Kylie Bleu collects, uses, stores and shares personal information when you visit our website, create an account, contact us, subscribe to our newsletter or purchase products from our online store.

This Privacy Policy applies to the website https://kyliebleu.co.za and is intended to comply with applicable South African privacy legislation, including the Protection of Personal Information Act 4 of 2013 (POPIA).

By using our website or providing us with your personal information, you acknowledge that you have read and understood this Privacy Policy.

1. Who We Are

In this Privacy Policy, “Kylie Bleu”, “we”, “us” and “our” refers to Kylie Bleu.

Contact details:

Kylie Bleu
Website: https://kyliebleu.co.za
Email: info@kyliebleu.co.za
Telephone: 011 678 0720
WhatsApp: 084 788 6575

Where applicable, Kylie Bleu acts as the responsible party in terms of POPIA for personal information collected through this website.

2. What Personal Information We Collect

Depending on how you interact with our website, we may collect the following information:

Information you provide directly

This may include:

• Full name;
• Email address;
• Telephone or mobile number;
• WhatsApp number;
• Billing address;
• Delivery address;
• Postal code;
• Company name, where applicable;
• Account login information;
• Order information;
• Products purchased;
• Payment-related information;
• Information submitted through contact forms;
• Information provided when requesting assistance;
• Newsletter subscription information;
• Product reviews and other content you voluntarily submit.

Information collected automatically

When you visit our website, certain technical and usage information may be collected automatically, including:

• IP address;
• Browser type;
• Device type;
• Operating system;
• Approximate geographical location;
• Pages visited;
• Website interactions;
• Referring website;
• Date and time of visits;
• Website session information;
• Advertising and campaign information; and
• Other technical information generated through cookies, pixels and similar technologies.

The information collected depends on which website features, cookies and tracking technologies are active and on your consent choices where consent is required.

3. How We Use Your Personal Information

We may use your personal information to:

• Process and fulfil orders;
• Process payments;
• Arrange delivery;
• Communicate with you about your order;
• Provide customer support;
• Respond to enquiries submitted through contact forms;
• Create and manage customer accounts;
• Process returns, refunds and exchanges;
• Send order confirmations and transactional communications;
• Send newsletters and promotional communications where permitted;
• Request or publish product reviews;
• Improve our products, services and website;
• Understand website usage and visitor behaviour;
• Measure advertising performance;
• Provide relevant advertising;
• Prevent fraud, abuse and security threats;
• Maintain website security;
• Comply with legal and regulatory obligations; and
• Protect our legitimate business interests and legal rights.

We will not use personal information for purposes that are incompatible with the purpose for which it was collected unless permitted or required by law.

4. Online Orders and WooCommerce

Our online store uses WooCommerce to process and manage online purchases.

When you place an order, information such as your name, email address, telephone number, billing address, delivery address, order details and payment status may be processed to fulfil your order.

This information may be shared with relevant service providers where necessary to process and deliver your order.

We retain order information for as long as reasonably necessary for fulfilment, customer service, accounting, legal and regulatory purposes.

5. Payment Processing – PayFast

Online payments are processed through PayFast or another payment method made available through our website.

When you choose PayFast, relevant information is transmitted to PayFast to process and verify your payment.

Kylie Bleu does not need to receive or store your complete credit or debit card number when payment is processed through PayFast.

Payment providers may collect and process information in accordance with their own privacy policies and terms.

Payment and transaction information may be retained where necessary for accounting, fraud prevention, dispute resolution and legal or regulatory requirements.

6. Delivery – The Courier Guy

We use third-party courier and logistics providers, including The Courier Guy, to deliver orders.

Where necessary to fulfil an order, we may provide the courier with information such as:

• Recipient name;
• Delivery address;
• Telephone number;
• Email address;
• Order or parcel information; and
• Information required to arrange and track delivery.

The courier may process this information for delivery, tracking, customer communication, verification and related logistics purposes.

We do not provide courier companies with personal information that is not reasonably necessary for the delivery service.

7. Contact Forms

When you submit a contact form on our website, we may collect information such as your name, email address, telephone number and any information included in your message.

We use this information to respond to your enquiry and provide customer support.

Contact form submissions may be transmitted and stored using our website hosting, email and communication systems.

We do not use information submitted through a contact form for unrelated marketing purposes without an appropriate lawful basis or consent where required.

8. Microsoft 365 Graph Mailer

Our website uses Microsoft 365 Graph Mailer to send website-generated emails through Microsoft 365 services.

This may include emails relating to:

• Contact form submissions;
• Customer enquiries;
• Order-related communications;
• Website notifications; and
• Other legitimate business communications.

Where an email is sent through Microsoft 365, relevant information contained in that communication may be processed by Microsoft in accordance with Microsoft’s applicable privacy and security policies.

Microsoft 365 may store email communications and related information in accordance with the applicable Microsoft 365 account configuration and retention policies.

9. Newsletter and Mailchimp

Kylie Bleu uses Mailchimp to manage newsletter subscriptions and send marketing communications.

If you subscribe to our newsletter, we may provide Mailchimp with information such as your:

• Name;
• Email address;
• Subscription preferences; and
• Relevant marketing interaction information.

Mailchimp may process information relating to email delivery, opens, clicks, unsubscribes and campaign engagement.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails or by contacting us.

Mailchimp states that it processes customer data in different capacities depending on the circumstances and that its services may involve processing and storage in the United States and other countries.

We will obtain and maintain the permissions and consents required for electronic marketing communications.

10. Direct Marketing

Kylie Bleu may send promotional communications by email or other electronic means where permitted by applicable law.

Where consent is required, we will obtain appropriate consent before sending unsolicited electronic direct marketing.

You may withdraw your consent or opt out of marketing communications at any time.

Each marketing email will provide an appropriate method for unsubscribing.

If you are an existing customer, we may communicate with you about our own similar products or services where permitted by POPIA and where the applicable requirements are met.

The Information Regulator specifically regulates unsolicited electronic direct marketing under POPIA section 69.

11. Google Analytics

We use Google Analytics to understand how visitors use our website.

Google Analytics may collect information such as:

• Website interactions;
• Pages viewed;
• Session information;
• Browser and device information;
• Approximate location;
• Referring information;
• Technical identifiers; and
• Other usage information.

Google Analytics uses cookies and similar technologies to distinguish users and sessions and to measure website interactions.

We use this information primarily to:

• Understand website traffic;
• Improve website functionality;
• Understand customer behaviour;
• Measure website performance;
• Measure conversions; and
• Improve our marketing activities.

Where applicable, Google Analytics may be linked to Google advertising services.

Google provides privacy controls and settings relating to Analytics data collection, advertising features and data retention.

12. Google Ads

We use Google Ads to advertise Kylie Bleu products and services.

Google advertising technologies may use cookies, advertising identifiers and similar technologies to:

• Measure advertising performance;
• Record conversions;
• Build advertising audiences;
• Display relevant advertisements; and
• Measure interactions with our advertisements.

Where required, these technologies will operate according to the consent choices made through our website’s cookie or consent mechanism.

Google’s Consent Mode allows websites to communicate a visitor’s consent choices to Google tags and adjust the behaviour of Analytics and advertising technologies accordingly.

13. Google Merchant Services

Kylie Bleu may use Google Merchant Center and related Google services to display our products on Google Search, Shopping and other Google properties.

Product information such as product names, descriptions, prices, availability, images and links may be submitted to Google for this purpose.

Where applicable, information relating to interactions with our product listings may also be used to measure advertising and shopping performance.

Google processes information in accordance with its applicable privacy policies and service terms.

14. Facebook Pixel / Meta Pixel

We use the Meta Pixel (formerly known as the Facebook Pixel) to understand how visitors interact with our website and to measure and improve advertising campaigns on Facebook, Instagram and other Meta services.

The Meta Pixel may collect information about:

• Pages visited;
• Products viewed;
• Actions taken on the website;
• Purchases and conversion events;
• Browser and device information;
• Advertising identifiers; and
• Other information associated with website interactions.

This information may be used by Meta to measure advertising effectiveness, create audiences and deliver or optimise advertising.

The use of advertising cookies and tracking technologies may depend on the visitor’s consent choices where required.

Meta processes information in accordance with its own privacy policies and applicable terms.

15. WhatsApp Click-to-Chat

Our website provides WhatsApp Click-to-Chat functionality.

If you click a WhatsApp link or button, you will be redirected to or connected with WhatsApp.

WhatsApp may process information according to its own privacy policy and terms.

Kylie Bleu may receive and process information that you voluntarily provide to us through WhatsApp, including your name, telephone number, messages, order information and any photographs or documents you choose to send.

Please do not send sensitive personal information through WhatsApp unless it is reasonably necessary for your enquiry.

16. reCAPTCHA

Our website may use Google reCAPTCHA to protect contact forms and other website functionality against spam, abuse and automated submissions.

reCAPTCHA may collect technical information about your device, browser and interaction with the website in order to determine whether a submission is likely to have been made by a human user.

The use of reCAPTCHA is subject to Google’s applicable terms and privacy policies.

17. Customer Reviews – CusRev

We use CusRev – Customer Reviews for WooCommerce to collect and display customer product reviews.

When you submit a review, we may collect information such as:

• Name or display name;
• Email address;
• Product reviewed;
• Review content;
• Rating;
• Photographs or other content you voluntarily submit; and
• Technical information associated with the submission.

Reviews may be displayed publicly on the website.

Please do not include personal information about yourself or another person in a review unless you are comfortable with that information being publicly displayed.

We reserve the right to moderate or remove reviews that are unlawful, fraudulent, abusive, misleading or otherwise inappropriate.

18. Cookies and Similar Technologies

Our website uses cookies and similar technologies.

Cookies are small files or identifiers stored on your device that can help websites remember information, maintain functionality and understand how visitors use a website.

We may use cookies for the following purposes:

Essential cookies

These are required for website functionality, including:

• Shopping cart functionality;
• Checkout;
• Customer accounts;
• Security;
• Login sessions; and
• Other essential WooCommerce functions.

Functional cookies

These may help the website remember preferences and improve functionality.

Analytics cookies

These may be used by services such as Google Analytics to understand website usage and performance.

Advertising cookies

These may be used by services such as Google Ads and Meta to measure advertising, create audiences and provide relevant advertising.

You can control or disable certain cookies through your browser settings or through any cookie-consent controls provided on our website.

Disabling essential cookies may affect the functionality of the website, including shopping cart and checkout functionality.

Google explains that Analytics uses first-party cookies such as _ga to distinguish users and sessions, while additional advertising cookies may be used when Analytics is connected to Google advertising services.

19. How We Share Personal Information

We may share personal information with trusted service providers where this is reasonably necessary to operate our business and provide services to you.

These may include:

• Payment service providers such as PayFast;
• Courier and logistics providers such as The Courier Guy;
• Website hosting and technical service providers;
• Microsoft 365;
• Mailchimp;
• Google;
• Meta;
• WhatsApp;
• Customer review service providers;
• Security and anti-spam service providers;
• Accounting and professional service providers; and
• Other suppliers required to provide requested services.

We do not sell your personal information as a standalone database or mailing list.

We only share information where we have a lawful basis to do so and, where required, appropriate consent.

20. International Transfers

Some of the third-party services used by Kylie Bleu may process or store information outside South Africa.

This may include services operated by international technology companies such as Google, Meta, Microsoft and Mailchimp.

Where personal information is transferred outside South Africa, we will take reasonable steps to ensure that the transfer and processing are conducted in accordance with applicable privacy legislation.

Mailchimp, for example, states that its services use data centres and service providers located in the United States and other international locations.

21. Security of Personal Information

We take reasonable technical and organisational measures to protect personal information against:

• Loss;
• Misuse;
• Unauthorised access;
• Unauthorised disclosure;
• Unauthorised alteration; and
• Unlawful processing.

Security measures may include website security controls, access controls, secure hosting, software updates, authentication, spam prevention and other appropriate safeguards.

However, no online transmission or storage system can be guaranteed to be completely secure.

22. Retention of Personal Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, or where longer retention is required or permitted by law.

For example, transaction and order information may need to be retained for accounting, tax, legal, warranty, dispute resolution and regulatory purposes.

Marketing information may be retained while you remain subscribed or until it is no longer reasonably required for the relevant purpose.

When personal information is no longer required, we will take reasonable steps to securely delete, destroy or de-identify it where appropriate.

The Information Regulator states that personal information should not be retained for longer than necessary for its purpose, subject to circumstances where longer retention is authorised or required by law.

23. Your Rights Under POPIA

Subject to applicable law, you have rights relating to your personal information, including the right to:

• Request confirmation of whether we hold personal information about you;
• Request access to personal information we hold about you;
• Request correction of inaccurate or incomplete information;
• Request deletion of information where legally applicable;
• Object to certain processing of your personal information;
• Withdraw consent where processing is based on consent;
• Object to direct marketing;
• Request information about how your personal information is processed; and
• Lodge a complaint with the Information Regulator.

The Information Regulator confirms that data subjects have rights to access, correction and objection in terms of POPIA.

24. How to Exercise Your Privacy Rights

To exercise a privacy right or make a privacy-related request, please contact us:

Email: info@kyliebleu.co.za
Telephone: 011 678 0720
WhatsApp: 084 788 6575

For security reasons, we may need to verify your identity before processing certain requests.

We will respond to requests within a reasonable period and in accordance with applicable legal requirements.

25. Complaints

If you believe that your personal information has been processed unlawfully or that your privacy rights have been infringed, please contact Kylie Bleu first so that we can investigate and attempt to resolve the matter.

You also have the right to lodge a complaint with the Information Regulator of South Africa.

The Information Regulator provides processes for complaints relating to POPIA and direct marketing.

Information Regulator

Website: https://inforegulator.org.za
Email: enquiries@inforegulator.org.za
Telephone: 010 023 5200

26. Children’s Personal Information

Our website is not intended to knowingly collect personal information from children without the appropriate consent required by law.

If you believe that a child has provided personal information to us in circumstances where this was not permitted, please contact us so that we can investigate and take appropriate action.

27. Third-Party Websites

Our website may contain links to third-party websites, services and platforms.

This Privacy Policy does not apply to the privacy practices of those third parties.

We recommend reviewing the privacy policy of any third-party service before providing personal information to it.

28. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements or privacy practices.

The latest version will be published on this page.

The date at the top of this page indicates when the policy was last updated.

29. Contact Us

If you have any questions regarding this Privacy Policy or how Kylie Bleu processes your personal information, please contact us:

Kylie Bleu

Email: info@kyliebleu.co.za
Telephone: 011 678 0720
WhatsApp: 084 788 6575
Website: https://kyliebleu.co.za

Kylie Bleu – Always Safe, Always Pure.